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The web site coffsharbour.ellabache.com.au states the following, "Known in the industry as the Skincare Experts, we believe that successful skincare prescriptions come from our Beauty Therapists thorough knowledge and understanding of the skin." I noticed that the webpage stated " Ella Baché Coffs Harbour would like to invite you into their salon and be taken on a journey by our highly professional and qualified therapists." They also said " Shop 22, City Centre, Harbour Drive. Make a request for a complimentary Skin Diagnosis, a treatment or buy Ella Baché products." The meta header had Ella Baché as the first optimized keyword. This keyword is followed by Coffs Harbour, Skin Care Products, and Beauty Products which isn't as important as Ella Baché.